Skills & Tools
- ASO: keyword research, metadata, titles, subtitle, localization
- Creative optimization: icons, screenshots, video previews, A/B testing
- Monetization: IAP strategy, paywalls, welcome offers
- Paid UA: Google Ads, Apple Search Ads, Meta Ads (campaign setup & optimization)
- Analytics: Firebase, Google Analytics, Sensor Tower / AppTweak / App Radar
- Store & launch: pre-orders, pre-registrations, launches and post-launch optimization
- Collaboration: close work with designers, developers and product managers
KPIs (Dev Sky — Senior / Lead ASO tasks)
- Lead ASO for multiple apps across Games, Utilities, Translators & Keyboard categories.
- Achieved #1, Top-5, Top-10 ranks in 50+ countries using keyword strategy & metadata optimization.
- Boosted IAP revenue via improved paywalls & welcome offers.
- Restored suspended Google Play payment profiles.
Past role (Gamican — Junior ASO)
- Monitored competitor apps, tracked market trends and trending keywords.
- Planned app concepts and coordinated with product and creative teams.
- Performed regular store audits and keyword monitoring using Sensor Tower / AppTweak / App Radar.