Skills & Tools

• ASO: keyword research, metadata, titles, subtitle, localization
• Creative optimization: icons, screenshots, video previews, A/B testing
• Monetization: IAP strategy, paywalls, welcome offers
• Paid UA: Google Ads, Apple Search Ads, Meta Ads (campaign setup & optimization)
• Analytics: Firebase, Google Analytics, Sensor Tower / AppTweak / App Radar
• Store & launch: pre-orders, pre-registrations, launches and post-launch optimization
• Collaboration: close work with designers, developers and product managers

KPIs (Dev Sky — Senior / Lead ASO tasks)

• Lead ASO for multiple apps across Games, Utilities, Translators & Keyboard categories.
• Achieved #1, Top-5, Top-10 ranks in 50+ countries using keyword strategy & metadata optimization.
• Boosted IAP revenue via improved paywalls & welcome offers.
• Restored suspended Google Play payment profiles.

Past role (Gamican — Junior ASO)

• Monitored competitor apps, tracked market trends and trending keywords.
• Planned app concepts and coordinated with product and creative teams.
• Performed regular store audits and keyword monitoring using Sensor Tower / AppTweak / App Radar.